Midtown Lunch has a new home located at
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The new rss feed for Midtown Lunch is:
I love Ranch 1. I wrote about it a few weeks ago, and while I know not everyone is on board- I stand behind what I originally said. If you are looking for a grilled chicken sandwich, that tastes like real chicken, and french fries that taste like they are made from real potatoes (plus you don’t mind a chicken breast that has been pounded thin before being grilled) then Ranch 1 is your place. It’s one of the few fast food places my wife actually likes (loves is a more appropriate word)- and any place she’s into, where I can “get fries with that”, is alright with me! (Click here to read the original Ranch 1 post)
So, you can imagine my confusion when I started seeing these new Chicken Bar’s popping up. The first one, I saw on 8th Ave. and 45th St…. and then another on 52nd and Lexington. Same colors… similar logo… it’s chicken. Very strange. I couldn’t believe that this new chain was clearly ripping off Ranch 1. Did they really think that their chicken sandwich was going to be that much better to support 2 chicken chains like this in the city??? I decided a visit was in order, and last week I headed to this “Chicken Bar” with every intention of pitting it against Ranch1 in a “one on one” fast food chicken battle of death. (I would have liked to have made it a 3 man battle royale, but sadly there is no Chick Fil-A in Midtown…)
Arriving at the Chicken Bar on Lexington & 52nd, I was reminded again of how similar the logos are to each other. Both have got the yellow, red and white thing going… but the Chicken Bar sign is clearly newer- and a bit nicer. I like the abstract, “hidden” chicken head in the Ranch1 logo, over the obvious big chicken in the Chicken Bar logo, but a vinyl awning can’t touch the class of a 3-D neon style sign. Chicken Bar 1, Ranch1 Zero.
Both places have “employees” giving out $1 off coupons around the corner from their respective restaurants. I think it’s pretty obvious who wins this one. No offense to the lady on the right… I’m sure she cleans up real nice- but she is clearly not a gigantic yellow chicken. Ranch 1 ties it up… One to One.
The truth is, who cares about the coupons, and the signs and the big yellow chicken (well, actually- I care about the chicken so that’s a bad example). The food is the most important. What I ordered, and conclusion of the fierce battle that will literally cause your brain to explode in disbelief…. after the jump.