December 10, 2006


Midtown Lunch has a new home located at



Please update all your incoming links and rss feeds. 

The new rss feed for Midtown Lunch is:




First Look: ‘wichcraft midtown

July 31, 2006

In my last post, I made brief mention of the new ‘wichcraft location in Midtown that just opened last week… but I’m aware that most people don’t read posts all the way through.   So for all you lazy bums who missed it the first time around, rather then punish you by allowing you to go through life not knowing about the new ‘wichcraft, I have chosen to post about it again- with pictures (I know how much you like those!).  A new ‘wichcraft location just opened up on 46th st. just east of 5th avenue.  The front of the building is kind of covered in scaffolding, so it’s easy to miss.  Here’s your first look:

Many people feel the sandwiches here are not worth the price, unless you’re enjoying them outside in Bryant Park.  But it’s been fricking hot out lately- so maybe you’d like your overpriced sandwich in the air conditioning.  Don’t let the picture fool you… the no line, empty tables thing isn’t going to last for long- and they don’t have the online ordering up and running yet, so get it while the gettin’s good.

‘wichcraft, 555 5th Ave. (entrance on 46th St. btw. Madison & 5th)